List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The candidate must demonstrate the ability to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including evidence of the ability to:

develop at least two advertising campaigns.

The candidate must be able to demonstrate knowledge to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including knowledge of:

principles of effective advertising for different markets

contents of advertising briefs

ethical requirements relevant to the advertising industry

organisational products or services

principles and purposes of advertising, consumer behaviour, and influences on buyer behaviour

provisions of relevant legislation, codes of practice and national standards affecting business operations.

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice	Yes	No	Comments/feedback
Identify advertiser’s purpose and objectives according to advertising brief
Identify campaign objectives according to time, budget, product and market factors
Verify with relevant stakeholders campaign objectives taking into consideration factors which may affect consumer responses and legal and ethical requirements
Assess and identify research resource requirements for the advertising campaign
Assess and identify resource requirements for range of media options, creative and production services
Allocate relevant resources to each component of advertising campaign
Verify overall budget meets advertising brief requirements
Confirm campaign length and timing from the advertising brief
Identify service providers with required expertise and negotiate their costs and availability
Base the choice of service providers on merit and value for money according to organisational requirements
Confirm time allowed in schedule will meet creative, media and production requirements and achieve advertising objectives

Assessment Cover Sheet

BSBMKG626 - Develop advertising campaigns

Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:

Assessment Record Sheet

BSBMKG626 - Develop advertising campaigns

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: